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PRIVACY POLICY

Align Pilates & Movement LLC

(including the Align Flow app)

Last Updated: October 19, 2026

This Privacy Notice for Align Pilates & Movement LLC ("Align Pilates & Movement," "we," "us," or "our") describes how and why we might access, collect, store, use, and/or share ("process") your personal information when you use our services ("Services"), including when you:

  • Visit our website at http://www.alignpilatesmovement.com or any website of ours that links to this Privacy Notice
  • Book or attend Pilates and movement sessions with us, whether in studio, in home, or virtually
  • Create an account on or use Align Flow, our web-based application for Pilates instructors, whether in a browser or installed on your device from our website (the "App")
  • Engage with us in other related ways, including any marketing or events

Align Flow is a product owned and operated by Align Pilates & Movement LLC. Where this Privacy Notice says "Services," it includes both our training business and the App. Where a section applies only to one of them, it says so.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed, except for Client Data that instructors enter into the App, which is described in Section 13. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at becca@alignpilatesmovement.com.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice. You can find more detail about each topic using the table of contents below.

What personal information do we process?

When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. For App users, this includes account details, the content you create, and how you use the App.

Do we process any sensitive personal information?

Yes. Clients of our training business may share health, injury, and fitness information with us. Instructors using the App may choose to store health or injury information about their own clients. We process sensitive personal information only when necessary, with consent, or as otherwise permitted by applicable law.

Do we use artificial intelligence?

Yes. The App includes AI features powered by Anthropic's Claude. Information you submit to those features is sent to Anthropic to generate a response. See Section 12.

Do we collect any information from third parties?

We may collect information from public databases, marketing partners, social media platforms, and other outside sources.

How do we process your information?

We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information?

We share information with service providers who help us run the Services (such as payment processing, hosting, analytics, and AI), in business transfers, and when required by law. We do not sell your personal information.

How do we keep your information safe?

We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure.

What are your rights?

Depending on where you are located, applicable privacy law may give you certain rights regarding your personal information.

How do you exercise your rights?

The easiest way to exercise your rights is by emailing us at becca@alignpilatesmovement.com. App users can also delete their account as described in Section 14. We will consider and act upon any request in accordance with applicable data protection laws.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?

2. HOW DO WE PROCESS YOUR INFORMATION?

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

5. HOW LONG DO WE KEEP YOUR INFORMATION?

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

7. DO WE COLLECT INFORMATION FROM MINORS?

8. WHAT ARE YOUR PRIVACY RIGHTS?

9. CONTROLS FOR DO-NOT-TRACK FEATURES

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

11. ALIGN FLOW APP

12. ARTIFICIAL INTELLIGENCE FEATURES

13. CLIENT DATA ENTERED BY INSTRUCTORS IN ALIGN FLOW

14. ALIGN FLOW ACCOUNTS, SUBSCRIPTIONS & ACCOUNT DELETION

15. HEALTH & FITNESS DISCLAIMER

16. CLIENT HEALTH & INTAKE INFORMATION (TRAINING SERVICES)

17. SCHEDULING, CANCELLATIONS & NO-SHOWS

18. IN-HOME & VIRTUAL SESSIONS

19. MEDIA, PHOTOS & TESTIMONIALS

20. INDEPENDENT CONTRACTOR STATUS

21. DO WE MAKE UPDATES TO THIS NOTICE?

22. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

23. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you book sessions, when you create an App account, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You

The personal information we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. It may include:

  • Names
  • Phone numbers
  • Email addresses
  • Mailing addresses
  • Contact preferences
  • Contact or authentication data (such as usernames, passwords, and sign-in credentials)
  • Billing addresses
  • Personal health information (for clients of our training business)
  • Professional information (for App users, such as studio or business name, certifications, and teaching preferences)
  • Content you create in the App (such as class plans, sequences, notes, and saved materials)
  • Prompts and inputs you submit to the App's AI features, and the responses generated
  • Client Data you choose to enter into the App about your own clients (see Section 13)
  • Messages, feedback, and survey responses you send us

Sensitive Information

When necessary, with your consent or as otherwise permitted by applicable law, we process the following categories of sensitive information:

  • Health data
  • Data about a person's sex life or sexual orientation
  • Information revealing race or ethnic origin

Payment Data

We may collect data necessary to process your payment if you choose to make purchases, such as your payment instrument number and the security code associated with your payment instrument.

  • Payments for our training services and website purchases are handled and stored by Squarespace. Their privacy notice is here: https://www.squarespace.com/privacy
  • Payments for App subscriptions are handled and stored by Stripe. Their privacy notice is here: https://stripe.com/privacy

All payment information is handled securely and in compliance with applicable laws. Financial details are processed exclusively through these third-party payment providers and are never stored locally, on personal devices, or retained in written or electronic form outside of those systems. We may receive limited information from them, such as your name, billing address, the last four digits of your card, and your transaction and subscription history.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) on its own but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes. When you are signed in to the App, this usage information may be linked to your account.

The information we collect includes:

Log and Usage Data

Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and screens viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).

App Analytics

We use Mixpanel to understand how instructors use the App, such as which features are used, how often, and where people run into problems. Mixpanel receives usage events and device information and may receive an account identifier. We do not send Client Data or the content of your AI prompts to Mixpanel. Mixpanel's privacy notice is here: https://mixpanel.com/legal/privacy-policy

Location Data

We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

Google API

Our use of information received from Google APIs will adhere to Google API Services User Data Policy, including the Limited Use requirements.

Information collected from other sources

In order to enhance our ability to provide relevant marketing, offers, and services to you and update our records, we may obtain information about you from other sources, such as public databases, joint marketing partners, affiliate programs, data providers, and from other third parties. This information includes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behavior data), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles, for purposes of targeted advertising and event promotion.

2. HOW DO WE PROCESS YOUR INFORMATION?

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

  • To deliver and facilitate delivery of services to the user. We may process your information to provide you with the requested service, including sessions and the App.
  • To create and manage App accounts. We may process your information so you can create and sign in to your App account and keep it in working order.
  • To provide the App's AI features. We may process the information you submit to generate AI responses you request (see Section 12).
  • To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.
  • To send administrative information to you. We may process your information to send you details about our products and services, changes to our terms and policies, and other similar information.
  • To fulfill and manage your orders and subscriptions. We may process your information to fulfill and manage your orders, payments, subscriptions, renewals, cancellations, and refunds made through the Services.
  • To request feedback. We may process your information when necessary to request feedback and to contact you about your use of our Services.
  • To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time.
  • To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. We never use Client Data, health information, or AI prompt content for advertising.
  • To post testimonials. We post testimonials on our Services that may contain personal information, with consent.
  • To protect our Services. We may process your information as part of our efforts to keep our Services safe and secure, including fraud monitoring and prevention.
  • To administer prize draws and competitions. We may process your information to administer prize draws and competitions.
  • To evaluate and improve our Services, products, marketing, and your experience. We may process your information when we believe it is necessary to identify usage trends, determine the effectiveness of our promotional campaigns, and to evaluate and improve our Services, products, marketing, and your experience.
  • To identify usage trends. We may process information about how you use our Services to better understand how they are being used so we can improve them.
  • To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.
  • To comply with our legal obligations. We may process your information to comply with our legal obligations, respond to legal requests, and exercise, establish, or defend our legal rights.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

We do not sell your personal information. We may need to share your personal information in the following situations:

Service Providers

We share information with third-party vendors that perform services for us or on our behalf and need access to the information to do that work. They may use it only to provide those services to us. These include:

  • Squarespace — website hosting, scheduling, and payments for our training services
  • Stripe — payments and subscription billing for the App
  • Anthropic — AI features in the App (see Section 12)
  • Mixpanel — App product analytics
  • Google (including Google Analytics and Gmail) — website analytics and email communication
  • Cloud hosting and database providers — storing and running the App and its data

Business Transfers

We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Legal Requirements

We may disclose your information where we are legally required to do so, such as to comply with a subpoena, court order, or other legal process, or to protect the rights, safety, and property of our clients, users, or others.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

We may use cookies and similar tracking technologies (like web beacons, pixels, and browser local storage) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, keep you signed in to the App, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our website for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites. We do not place advertising trackers inside the App.

To the extent these online tracking technologies are deemed to be a "sale"/"sharing" (which includes targeted advertising, as defined under the applicable laws) under applicable US state laws, you can opt out of these online tracking technologies by submitting a request as described below under section "DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?"

You can also set your browser to refuse or delete cookies. If you block cookies needed to keep you signed in, parts of the App may not work.

Google Analytics

We may share your information with Google Analytics to track and analyze the use of our website. To opt out of being tracked by Google Analytics across the Services, visit https://tools.google.com/dlpage/gaoptout. For more information on the privacy practices of Google, please visit the Google Privacy & Terms page.

Mixpanel

We use Mixpanel for analytics inside the App, as described in Section 1.

5. HOW LONG DO WE KEEP YOUR INFORMATION?

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

For the App, we keep your account information, content, and Client Data for as long as your account is active. When you delete your account, we delete or anonymize this information within 30 days, except where we must keep certain records (such as billing records) for legal, tax, or accounting reasons, and except for copies in routine backups, which are overwritten on their normal schedule.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

6. HOW DO WE KEEP YOUR INFORMATION SAFE?

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. For the App, these include encrypting data in transit (HTTPS), restricting access to account data to the account holder and to us as needed to operate and support the App, and requiring authentication to access accounts.

However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment, and App users should keep their password confidential and sign out on shared devices.

If we learn of a security incident affecting your personal information, we will notify you and any authorities as required by applicable law.

7. DO WE COLLECT INFORMATION FROM MINORS?

We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. App accounts are available only to individuals 18 and older. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at becca@alignpilatesmovement.com.

Instructors who teach minors and choose to record information about them in the App are responsible for obtaining any required permission from a parent or guardian (see Section 13).

8. WHAT ARE YOUR PRIVACY RIGHTS?

You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Withdrawing your consent

If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications

You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, replying "STOP" or "UNSUBSCRIBE" to the SMS messages that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account or subscription, to respond to service requests, or for other non-marketing purposes.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with third parties.

If you have questions or comments about your privacy rights, you may email us at becca@alignpilatesmovement.com.

9. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

California law requires us to let you know how we respond to web browser DNT signals. Because there currently is not an industry or legal standard for recognizing or honoring DNT signals, we do not respond to them at this time.

10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, or Virginia, you may have the right to request access to and receive details about the personal information we maintain about you and how we have processed it, correct inaccuracies, get a copy of, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law.

Categories of Personal Information We Collect

The table below shows the categories of personal information we have collected in the past twelve (12) months across our training services and the App. The table includes illustrative examples of each category and does not reflect the personal information we collect from you specifically. For a comprehensive inventory of all personal information we process, please refer to the section "WHAT INFORMATION DO WE COLLECT?"

CATEGORY A: Identifiers

Examples: Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name

COLLECTED: YES

CATEGORY B: Personal information as defined in the California Customer Records statute

Examples: Name, contact information, education, employment, employment history, and financial information

COLLECTED: YES (name, contact information, and limited billing information; for App users, professional certifications)

CATEGORY C: Protected classification characteristics under state or federal law

Examples: Gender, age, date of birth, race and ethnicity, national origin, marital status, and other demographic data

COLLECTED: NO

CATEGORY D: Commercial information

Examples: Transaction information, purchase history, financial details, and payment information

COLLECTED: YES (purchase and subscription history; full payment details are held by Squarespace and Stripe)

CATEGORY E: Biometric information

Examples: Fingerprints and voiceprints

COLLECTED: NO

CATEGORY F: Internet or other similar network activity

Examples: Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements

COLLECTED: YES (interactions with our website and the App)

CATEGORY G: Geolocation data

Examples: Device location

COLLECTED: YES (approximate location based on IP address)

CATEGORY H: Audio, electronic, sensory, or similar information

Examples: Images and audio, video or call recordings created in connection with our business activities

COLLECTED: NO

CATEGORY I: Professional or employment-related information

Examples: Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us

COLLECTED: YES (for App users: studio or business name and professional qualifications)

CATEGORY J: Education Information

Examples: Student records and directory information

COLLECTED: NO

CATEGORY K: Inferences drawn from collected personal information

Examples: Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual's preferences and characteristics

COLLECTED: NO

CATEGORY L: Sensitive personal information

Examples: Account login credentials, health information, contents of email or text messages

COLLECTED: YES

We only collect sensitive personal information as defined by applicable privacy laws for the purposes allowed by law or with your consent. Sensitive personal information may be used, or disclosed to a service provider or contractor, for additional, specified purposes. You may have the right to limit the use or disclosure of your sensitive personal information. We do not collect or process sensitive personal information for the purpose of inferring characteristics about you.

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:

  • Receiving help through our customer support channels
  • Participation in customer surveys or contests
  • Facilitation in the delivery of our Services and to respond to your inquiries

We will use and retain the collected personal information as needed to provide the Services or for:

  • Categories A, B, D, F, G, I, and L - As long as the user has an account with us or an ongoing client relationship, and as described in Section 5

Sources of Personal Information

Learn more about the sources of personal information we collect in "WHAT INFORMATION DO WE COLLECT?"

How We Use and Share Personal Information

Learn more about how we use your personal information in the section "HOW DO WE PROCESS YOUR INFORMATION?"

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract or terms of service between us and each service provider. Learn more in the section "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not sold any personal information to third parties in the preceding twelve (12) months, and we will not sell personal information in the future. Our use of advertising cookies on our website, described in Section 4, may be considered "sharing" for targeted advertising under some state laws; you can opt out as described below. We never share Client Data, health information, or AI prompt content for advertising.

Your Rights

You have rights under certain US state data protection laws. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law. These rights include:

  • Right to know whether or not we are processing your personal data
  • Right to access your personal data
  • Right to correct inaccuracies in your personal data
  • Right to request the deletion of your personal data
  • Right to obtain a copy of the personal data you previously shared with us
  • Right to non-discrimination for exercising your rights
  • Right to opt out of the processing of your personal data if it is used for targeted advertising (or sharing as defined under California's privacy law), the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

Depending upon the state where you live, you may also have the following rights:

  • Right to access the categories of personal data being processed (as permitted by applicable law, including the privacy law in Minnesota)
  • Right to obtain a list of the categories of third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in California, Delaware, and Maryland)
  • Right to obtain a list of specific third parties to which we have disclosed personal data (as permitted by applicable law, including the privacy law in Minnesota and Oregon)
  • Right to obtain a list of third parties to which we have sold personal data (as permitted by applicable law, including the privacy law in Connecticut)
  • Right to review, understand, question, and depending on where you live, correct how personal data has been profiled (as permitted by applicable law, including the privacy law in Connecticut and Minnesota)
  • Right to limit use and disclosure of sensitive personal data (as permitted by applicable law, including the privacy law in California)
  • Right to opt out of the collection of sensitive data and personal data collected through the operation of a voice or facial recognition feature (as permitted by applicable law, including the privacy law in Florida)

How to Exercise Your Rights

To exercise these rights, email us at becca@alignpilatesmovement.com or use the contact details at the bottom of this document. App users can also delete their account as described in Section 14.

If you are a client of an instructor who uses the App and your request concerns information that instructor recorded about you, please contact your instructor first (see Section 13). We will assist the instructor in responding.

Under certain US state data protection laws, you can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable laws.

Request Verification

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. We will only use personal information provided in your request to verify your identity or authority to make the request. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes.

If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request and the agent will need to provide a written and signed permission from you to submit such request on your behalf.

Appeals

Under certain US state data protection laws, if we decline to take action regarding your request, you may appeal our decision by emailing us at becca@alignpilatesmovement.com. We will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.

California "Shine The Light" Law

California Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?"

11. ALIGN FLOW APP

Align Flow is a web-based application for Pilates instructors, owned and operated by Align Pilates & Movement LLC. It can be used in a web browser or installed on your device directly from our website, www.alignflow.app. It is not distributed through the Apple App Store or Google Play.

When you use the App, we process:

  • Your account information (name, email address, sign-in credentials, and profile details)
  • Your professional information (such as studio or business name, certifications, and teaching preferences)
  • Content you create or save (such as class plans, sequences, cues, and notes)
  • Client Data you choose to enter about your own clients (see Section 13)
  • Prompts you submit to AI features and the responses generated (see Section 12)
  • Subscription and billing records (payments are processed by Stripe)
  • Usage and device information, including analytics collected through Mixpanel

Content you create in the App belongs to you. We access it only as needed to operate, secure, support, and improve the App, to respond to your requests, or as required by law. We do not use your content or Client Data for advertising, and we do not sell it.

If the App offers early access, free trials, or feedback programs, we may contact participants to ask about their experience. Participation is voluntary.

12. ARTIFICIAL INTELLIGENCE FEATURES

The App includes features powered by artificial intelligence provided by Anthropic, PBC ("Anthropic") through its Claude models. When you use an AI feature, the information you submit — such as your request, relevant class content, and any client details you include — is sent to Anthropic to generate a response, which is returned to you in the App.

  • Anthropic processes this information as our service provider. Under Anthropic's commercial terms, it does not use content submitted through its API to train its models by default. Anthropic's privacy information is available at https://www.anthropic.com/legal/privacy
  • We do not use your prompts, content, or Client Data to train AI models.
  • Only include the information needed for your request. Where possible, avoid entering full names or other details that identify a client in AI prompts.
  • AI-generated content can be inaccurate or incomplete. It is a tool to support your professional judgment, not a substitute for it, and it is not medical advice. You are responsible for reviewing AI output and deciding whether it is safe and appropriate for any client.

13. CLIENT DATA ENTERED BY INSTRUCTORS IN ALIGN FLOW

Instructors may choose to store information about their own clients in the App, such as names, contact details, session notes, and health, injury, or fitness information ("Client Data"). Whether and how much Client Data to enter is up to each instructor.

Who is responsible

For Client Data, the instructor decides what to collect and how to use it, and is responsible for it. Align Pilates & Movement stores and processes Client Data on the instructor's behalf, only to provide the App to that instructor, and not for our own marketing or any other purpose.

Instructor responsibilities

By entering Client Data into the App, you confirm that:

  • You have the right to collect and store the information, and have given your clients any notice and obtained any consent required by law (including any required parent or guardian consent for minors)
  • You will collect only the information you need to teach safely and effectively
  • You will keep your account credentials secure and remove Client Data you no longer need
  • You will respond to your clients' requests to access, correct, or delete their information

How we protect Client Data

Client Data is accessible only through the instructor's account, and by us only as needed to operate, secure, and support the App or as required by law. We do not sell Client Data or use it for advertising. Client Data is shared only with the service providers needed to run the App (such as hosting providers, and Anthropic when an instructor includes it in an AI request).

The App is a teaching tool and is not intended to be used as a medical record system. Align Pilates & Movement is not a healthcare provider, and Client Data stored in the App is not protected health information under HIPAA.

If you are a client

If your instructor uses Align Flow and you have questions about information they recorded about you, or want it accessed, corrected, or deleted, please contact your instructor. You may also contact us at becca@alignflow.app, and we will work with your instructor to respond.

14. ALIGN FLOW ACCOUNTS, SUBSCRIPTIONS & ACCOUNT DELETION

Accounts

You must be at least 18 to create an App account. You are responsible for the accuracy of your account information and for activity under your account.

Subscriptions and payments

Paid App subscriptions are billed through Stripe. We do not store your full card number. You can cancel your subscription at any time; cancellation stops future renewals but does not delete your account or data.

Deleting your account

You can delete your App account by emailing becca@alignflow.app from the email address on your account, or through account settings in the App if that option is available. Deleting your account deletes your content and Client Data as described in Section 5. If you want a copy of your content before deletion, ask us and we will provide it in a commonly used format where reasonably possible.

15. HEALTH & FITNESS DISCLAIMER

Services provided by Align Pilates & Movement, including the App and any AI-generated content, are for fitness and educational purposes only and are not intended to diagnose, treat, cure, or prevent any medical condition. Clients should consult with a physician or qualified healthcare provider before beginning any exercise program. Participation in sessions is voluntary and undertaken at the client's own risk. Instructors using the App remain responsible for the instruction they provide to their own clients.

16. CLIENT HEALTH & INTAKE INFORMATION (TRAINING SERVICES)

This section applies to clients of Align Pilates & Movement's own training sessions.

Clients may be asked to provide health, injury, or fitness-related information through intake forms or verbal communication. This information is collected solely to help provide safe, appropriate, and effective instruction. All client-provided information is kept confidential. It is not shared with third parties except service providers that store or process it on our behalf under confidentiality obligations, or as required by law. It is not used for marketing or advertising.

17. SCHEDULING, CANCELLATIONS & NO-SHOWS

Appointments must be canceled or rescheduled at least 24 hours in advance. Sessions canceled within 24 hours of the scheduled start time, late cancellations, or no-shows may be charged in full. Late arrivals may result in shortened sessions without a refund to avoid impacting other scheduled clients.

18. IN-HOME & VIRTUAL SESSIONS

For in-home and virtual sessions, clients are responsible for providing a safe, clear, and appropriate space for movement. Align Pilates & Movement is not responsible for injuries resulting from unsafe conditions, inadequate space, or technical limitations during virtual sessions.

19. MEDIA, PHOTOS & TESTIMONIALS

With client consent, photographs, videos, or testimonials may be used for marketing, promotional, or educational purposes. This includes testimonials from App users. Clients and users may opt out of media use at any time by submitting a written request. No identifying information will be shared without explicit consent.

20. INDEPENDENT CONTRACTOR STATUS

Align Pilates & Movement operates as an independent business entity. Instructors are independent contractors and not employees of any affiliated studios, landlords, or third-party platforms unless otherwise stated in writing. Instructors who use the App are independent users of the App and are not employees, agents, or contractors of Align Pilates & Movement by virtue of that use.

21. DO WE MAKE UPDATES TO THIS NOTICE?

Yes, we will update this notice as necessary to stay compliant with relevant laws and to reflect changes to our Services, including the App.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated "Last Updated" date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes, by a notice in the App, or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

22. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at becca@alignpilatesmovement.com or contact us by post at:

Align Pilates & Movement LLC

Chicago, IL 60618

United States

23. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country or state of residence in the US, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, email us at becca@alignpilatesmovement.com. App users can also manage or delete their account as described in Section 14.